Saturday, 17 April 2010
Duplicate of Introduction to Empower Marketing
The world of internet marketing is very complex today. We have social media, blogs, websites, email, auto responders, webinars, conference calling, newsletters, 800 voice mail and many more. It is difficult to figure out which if any of the tools that are available have any use at all. It gets even worse when you try to integrate and use more than one of them at a time.
I am a professional programmer along with being a professional marketer and engineer. This gives me instant insight into features that will and will not work that most people may never figure out.
I am not going to bash any company or system. There are many ways to accomplish marketing on and off the internet. What I am going to show you is how to use what I believe are the best tools to accomplish the tasks at hand.
As example, I could give you a car engine, tail lights, a welding shop, tools and material and tell you how to build a car. Or I could give you a car that I have chosen to accomplish the task and teach you how to use the car.
No system has everything but some are FAR better than others. If you select from the best and take the time to learn them, you can be successful in a relatively short time. Because of the complexity of all the components of a good system it will take time to learn everything. Those of you that take it a piece at a time and do not give up because you try to look a the whole picture at once will do fine. Those that want to do it all in a day will get frustrated quickly and never succeed.
You can start by viewing the links on the left of my blog to find out what I will be covering.
Saturday, 17 April 2010
Lead Generation and Free Gifts
Web Based Conference Calling
It does not matter what product or service you have to sell, you should always have some type of gift to entice the prospect to give you their information.
Some people say that you should not give a gift because you do not know if the person wants your product or the gift.
I say the answer to that is VERY simple. If you have a great system, “The only thing important is to get their name and email and possibly their phone number.” This is because the system will market to them until they find something you have to offer them.
I believe I have the BEST system but as a gift to you, I will give you an incredible gift you can give away to try to get their information.
This is absolutely the best conference calling system in the market for FREE that is far better than systems many times the cost. If you do not use it, you are missing something.
E-books
You should have a batch of free books to give away. If you do not have one you can send people to my book
http://rogersbooks.info/free. This is a success motivation story for all ages written as a fairytale. This is a real published book in paperback with over 400,000 copies distributed.
If you write your own book, you can put in links to your business to gently advertise different products and services.
Product Incentives
This is one that people miss all the time. Often you have a product for say $10 and you have another affiliate program that pays you $20 in commissions for a different product sale. Why not give away the $10 product if they buy the product you get a $20 commission on? You still make $10 profit and more than likely the person will repeat order the affiliate product and you are now in pure profit. I have a whole bunch of products I will give you in exchange for purchasing other products. Usually I get the person to buy the original product and in the future they repeat buy the original and free product.
Here are hundreds of products from several companies. Let’s negotiate!
Saturday, 17 April 2010
Marketing System
What is a Marketing System
This post is about a specific marketing tool and not a general marketing system. The Empower Marketing entire blog is about a “system of marketing.” You need to read all the posts to get the “full concept of a marketing system.”
There are many systems (tools) for marketing and many can fit parts of the definition. My general definition is a system that can capture, track and market to a client using automated tools until they become a customer.
Most systems in the market today are designed to market their system. Very few are designed to allow you to market YOUR product USING the system. The only really valuable system will let you market any and all products AT THE SAME TIME.
Many companies claim they are the “best system” when their main product might be a super auto responder or maybe a huge lead capture system with a single auto responder. Some tout they have video email and others focus on webinars.
What is the recommended best system?
I have used many systems and have found only ONE system that will handle every aspect of a marketing system based on my definition. Under Marketing System on the left of this blog there are two links. The first link shows captures pages for more than a dozen systems that I run all at the same time.
The second link is directly to the system. You should check out all the features and watch the movies on this page. Everyone should try the Premier System for FREE for thirty days. You will get to try all features and you will receive 300 PhoneBurner minutes to use anytime worth about $65. You can cancel at any time during the 30 day trial at no charge.
I will do extensive commenting on this program because it is a huge system. The company has already developed over ten hours of training video on the system and I have added another five hours of video to show how to integrate it to a company.
This system provides several capture pages which are web pages designed to make a person enter their name, email and number for more information. Additionally you can create and unlimited number of capture pages of your own design. Once a person fills out the capture page the system will send them to any website of your choice. At the same time the system registers them into your automatic mail system. You can designate them to receive any email you desire or even multiple different email streams at the same time. These email can be pre written or you can create an unlimited number of your own. These email can contain audio or video along with any number of parameters.
The system will track the individual customer and alert you to when they receive email, when they open the email, when they click on links, when they visit websites, when they listen to audio or watch video and when they call into conference calls or webinars.
The system provides 1-800 voice mail with extension voice mail and a variety of conference calling both live and recorded. These numbers trap the client phone number, what they listened to and how long. The system also has a webinar capability with tracking.
The system can be integrated with a very powerful lead marketing phone system that will manage automatic email and voice messages as you call your list of clients. You can use prewritten or write your own email for bad numbers, good connections, people not interested, people interested, wrong numbers and more along with providing your own voice message to send to answering machines as you are dialing. You can import your own leads or buy leads from the company.
The system is full service and when tied with the twitter and drop in marketing you can create powerful marketing campaigns across channels you would never think about.
How can you use the system?
There are four ways I use the system. I use general capture pages for traffic exchanges. These entice the masses to find the few that are looking for something. I place them into general auto responders to encourage them to get the system for their business.
Click here for an example capture page.
I create capture pages for a specific product or company. These pages typically are designed to give a quick glimpse at product or service and ask them to request more information. When they fill out the form the prospect is directed to the company normal website. If the website is an affiliate program the form will link them to the correct affiliate ID. My auto responders are designed to target market the specific product or company. The specific company website markets as designed by the company. There are many examples under the link Example Integration or
click here with examples, Drop In and Twitter bar.
I use a dummy Home Page of the system when I want to provide a general interface for introducing the system or provide multiple system interfaces. Generally I use this page if I have a customer that will probably not be interested in any of my products or services but would want to use the system for their business. The site has general information and I direct them to the Get Started link that will take them directly to the system and features. I explain they can change the movies and about me page for their own company. This is the Poverty Marketing link under Lead Generation or you can
click here to check it out.
I use the About Me page of the system to provide information on myself like how to contact me via email, phone, twitter etc. and general information about a specific product, service or introduction along with links to the system. The Mental Marketing Link under Lead Generation on the left of this blog has an example or you can
Click here for the Drop In version that provides a link to get a copy of my book “Small Dreams Have No Magic”.
I recommend most people use the About Me page of the system. The reason is because it provides all the ways to contact you, a completely configurable blog page with audio and video and it links to the system for sale of the system.
This says it all!
Click here for the Drop In version of the About Me page that has all the features of a full featured general marketing page that contains virtually everything. This page markets a specific product, it links to the system to sell the system, it has all the contact methods, it is a FREE system linked to the paid System, it markets a method of using hypnosis as a low cost competitor to an expensive high hype product, it has a Drop In ad for an ebook that has links to multiple products as you read the book, it has a re-tweet bar for you to tweet out the page to friends, it has a share link to send it to all social media, it has a link to hundreds of products the client can buy including the Twitter system, it links to the Drop In software, it has 800 voice mail with advertising and it picks up the pennies by advertising Google ads. All this is done from ONE page of the system. If you get the customer to buy ONE item you make money.
You can imagine that I could enter ANY blog, make a small comment and give a link to the above About Me page and still be pertinent to the discussion.
Friday, 16 April 2010
Drop In Marketing
What is Drop In Marketing?
Drop In marketing is different from Pop Up Marketing. With pop ups, the webpage is programmed by the website manager. They place something that pops up like a form or ad on the webpage when you open their webpage. You as a user have no control over the popup. A Drop In allow YOU to place information over ANY website even if you have NO control over the website. This information can be a form to collect information or to direct the individual to a different website. Drop In marketing also allows you to control other aspects of the website like adding a twitter bar or links to other websites.
How does it work?
Basically the page you want to display is “framed” by the software and YOUR Drop In is placed in the framing. You are NOT modifying the website in any way. It is the owners original information. However, you now have place your ad, information or data collection to the website via a special link.
How can it be used?
The best way to tell you is to give an example. Suppose you sell diamonds. You now enter blogs that talk about diamonds. You find a pertinent article to the blog discussion. Instead of putting the link into the blog directing to the article, you add a Drop In to the article with a redirect. Now when the readers click on the link, they still get the article but YOUR Drop In shows over the page recommending them to visit your website, ask for information or buy your product. You now only need to write short posts linking to already written articles with your Drop In over the top. Check out the link on Drop Ins under Lead Generation on the left of this blog or
click here to visit the best product for Drop Ins.
Why should you use it?
The marketing is new and wide reaching. You can be the first worldwide to Drop In Google, PayPal, Yahoo, Facebook or any place you can imagine. In time, everyone will be doing this and you will not have first mover advantage.
Friday, 16 April 2010
Twitter Marketing
The good the bad and the ugly.
Twitter is and interesting tool for marketing. If you have a small number of followers and are following a small number of people, in general, people may read your tweets depending on how many followers they have tweeting them.
But if the individual receiving the tweet has a large number of followers they receive so many tweets that they can never read them. They come at you at a rate of a few a second.
Next people tend to send DM – Direct Messages. But in the quest to obtain a huge number of followers the automatic robots send too many DM’s to respond to. Finally, people turn off or ignore the DM.
Along comes the Twitter List. This is where you really have some value. People generally will create a list of something they WANT to follow such as humor. When they find someone tweeting in the area of their interest they move them into their list.
Now when you send a tweet and you have a list of 3 to 20 people on the list, you can almost bet they will receive your tweets.
Therefore the secret in Twitter is to build a lot of LIST followers. Not any list but targeted list followers. This means you should concentrate on building TARGETED followers that eventually turn into targeted list followers.
This section is to show you how to build targeted lists. You can start by looking at the Twitter Marketing links on the left of the blog. Watch the account grow at about 2000 tarteted MLM members a month and about 20 targeted lists a month. When you know this system works, I recommend you get your own robot.
Why would you want a Twitter Account?
Imagine you send out a tweet to ten people that want to hear from you. Those ten people could each send the message as a re-tweet to five of their friends. This is now a message sent to fifty people almost instantly.
The problem is everyone gets into Twitter thinking they can send out spam advertising to everyone and people will see the tweet. In the beginning that was true but now a tweet is just about like spam. So much junk is sent that no one reads it.
As the intro stated, you must create a list of targeted followers, people that want to hear from you. Next you must send tweets that they really want to receive so that they put you on a list. Now when you tweet, your message is not in the general tweets but placed into their special list folder that they read because they WANT the information.
Therefore, your end goal is to have a lot of targeted lists following you. Once a list follows you, chances are they will continue to follow you unless you stray far from the original targeted list.
How can you build your Twitter Account?
There are several methods to build your Twitter account. Most people do not have a clue and just start tweeting to friends and inviting them to join them. This is okay if all you want to do is social networking; but, if you want to do a business you need to be smarter about your choice. I recommend you get a personal account if you want to chat with friends and a business account for business.
You should choose the niche that you want to market in. If you have several niche markets then you need multiple accounts. Suppose you want to sell dresses and cars. If you have one account the people interested in cars will not like tweets on dresses.
The name of your twitter account should relate to your niche. If you want to sell dresses your twitter name should be something like “mydress, dresssizes, celebritydress or some other name with dress in it.” This makes it easier to find in searches. Also engines will search and catalog you in that area.
Make sure you set up your profile. Make sure you have a picture other than the standard and make sure you change the background from the standard. Make sure you set up your website and text for your profile.
Next put out a couple tweets on your page that are INTERESTING. This shows you are at least alive and not a robot. The tweets should somehow match what you do.
Monetize your Twitter. It does you no good to just send tweets for business if you cannot make money with it. You must be subtle. Do not blatantly advertise. Use a drop in as I show in the links on the bottom left of this blog. Send a tweet to a link pertinent to what the discussion is about and have a drop in advertise your product or other information. Try to keep the drop in pertinent also.
Now you need to search for your niche and then follow those that match your business. You need to write down each one you follow and wait a few days to see if they follow you back. If they do not follow you, you might as well drop them unless you want their tweets because they will just fill up your page with their tweets.
Now pay attention to your Direct Messages (DM). Most will be an automatic reply saying something like, “thanks for following.” However, some will be real people and you need to be alert to them. For each DM you should reply to them with a message offering a gift or something pertinent but also USE A DROP IN. Everyone offers a gift so you are not really seen but the drop in can be dramatic. Look at the links on the bottom left of my blog or click here for the software. After you send the DM with drop in, check to see if this is someone you really want tweets from and add them to one of your lists. Finally, delete the DM.
As time passes, check your lists for tweets and visit the site of those people you have on your lists. Check out who is following them and follow those that look interesting.
All during this time, you should send out occasional tweets that are pertinent to your niche with drop ins. Personally, I often delete my tweets and only keep a few relevant on my main page. Some people pride themselves in the huge number of tweets. If you check what they send, most are just spam and people block them.
This is a long process and you need to watch out for Twitter blocking you for following to many people. This will require about two hours a day or NINE work weeks during six months to create about 10,000 niche followers. You will now have about 100 niche lists following you and when you send tweets, you have a good chance of being heard.
Remember, niche marketing is how to build a business. Those that build a huge list of followers from everyplace get a ton of junk tweets and everyone thinks their tweets are junk and very little targeted traffic is accomplished. You have more say with 100 real followers than 30,000 junk followers.
You can simplify your Twitter list building and save you a ton of money by using a good Twitter builder. Most systems have little value and just add as many people as possible. A good system will add about 2000 targeted leads a month. I recommend what I feel is the best tool under the Twitter Marketing link on the left of this blog. This is about a 35 minute video that will show you how it works and believe me it does. If you are not sure about it, click the link “watch Twitter Grow” and follow the progress of an account I set up that is built using the recommended system. You can try many others that are cheaper and you will get what you pay for. There are still special accounts so get it while you can lock in your price. Friday, 9 April 2010
Introduction to Empower Marketing
The world of internet marketing is very complex today. We have social media, blogs, websites, email, auto responders, webinars, conference calling, newsletters, 800 voice mail and many more. It is difficult to figure out which if any of the tools that are available have any use at all. It gets even worse when you try to integrate and use more than one of them at a time.
I am a professional programmer along with being a professional marketer and engineer. This gives me instant insight into features that will and will not work that most people may never figure out.
I am not going to bash any company or system. There are many ways to accomplish marketing on and off the internet. What I am going to show you is how to use what I believe are the best tools to accomplish the tasks at hand.
As example, I could give you a car engine, tail lights, a welding shop, tools and material and tell you how to build a car. Or I could give you a car that I have chosen to accomplish the task and teach you how to use the car.
No system has everything but some are FAR better than others. If you select from the best and take the time to learn them, you can be successful in a relatively short time. Because of the complexity of all the components of a good system it will take time to learn everything. Those of you that take it a piece at a time and do not give up because you try to look a the whole picture at once will do fine. Those that want to do it all in a day will get frustrated quickly and never succeed.
You can start by viewing the links on the left of my blog to find out what I will be covering.
